The root of gender violence is inequality between men and women, which is entrenched in social institutions, and reinforced by a culture that undervalues women and considers them subordinate to men. Based on this, our institution considers it necessary to develop interventions that question and remove beliefs, discourses, models and messages that impede the equal relationship between men and women through each developmental stage. That is why, besides promoting knowledge regarding the exercise of women’s rights, we also promote new forms of masculinity among men of varied ages and backgrounds. This contributes to equity and equality, and enables citizens to acknowledge each other as agents of change.